With over 1 billion users, it’s no surprise why Facebook is an obvious choice for businesses to advertise on.
In this article, I will show you how to setup and advertise your fire protection business on Facebook in 7 easy steps.
This step-by-step guide is designed to help you target specific users on Facebook and increase your presence and business.
Let’s get started…
If your fire protection business already has a Facebook page, please skip to step 2
Your business page acts as an additional landing page for your business. Similair to your business website, your Facebook business page displays your contact information, location, services, and business/ industry information you’d like to share.
Setting up your page correctly ensures users can easily find you on Facebook. Here’s how to ensure your Facebook page is optimized and setup correctly:
Set S.M.A.R.T goals for your ads – meaning your goals should be Specific, Measurable, Attainable, Relevant, and Time-based. Setting goals with the S.M.A.R.T acronym in mind will not only help guide you ad strategy, but ensure you receive a return on your investment.
An example of S.M.A.R.T goal setting would be to increase web traffic to Acme Fire Protection by 25% in the next 3 months.
Now that you have your Facebook page setup and advertising goals set, it’s time to set the objective of your campaign. To get started, click “Create Ads” from the dropdown arrow located at the top your Facebook
Selecting the right audience for your ad is crucial to the success of your advertising efforts on Facebook. It is important you take your time during this step to really think about who would benefit from seeing your ad, and how they would benefit your business.
You will be asked to identify your target audience based on age, location, gender, interests, behavior, education, and more.
After selecting your target audience, it is time to set your advertising spend. Here you will want to know the maximum amount of money you are willing to spend per ad and action, and ensure your budget is effective.
To begin, select a daily or lifetime budget for your campaign and set the budget – this can be as little as $5 (however, remember effectiveness).
Now is the time you decide what you want your ad to say and how you want it to look. If you are unsure what you’d like, take a look at Facebook and the ads being served to you. How are the ads written? What are the images being used?
A good rule of thumb is to keep the text short and use pictures of people.
To get started designing your ad, you must first decide if you want to use a single photo or video, or multiple images in your ad.
And, at last it’s time to launch your ad!
To finish this process, scroll to the bottom of the page and hit “Place Order.”
Interested in learning more about Inspect Point? Contact us today to request your private 30 minute online demo.